The internet has come a long way since the first website went live on August 6, 1991. Twenty-five years ago, the knowledge and technology required for anyone or any business to have a “web presence” was alchemy to nearly everyone. Getting any kind of website created and launched required a new kind of “expert;” one with a new set of highly specialized skills.
However, along with that extraordinary difficulty of having a site launched came the good news that it was pretty easy for anyone to find your site, since very few of them even existed. Competition was slim, so your site was relatively easy to find. In fact, no one had even thought of the need for a “search engine” yet.
Fast forward to today, just 25 short years later: Current estimates are there are now in excess of ONE BILLION websites, all of which are vying for attention. The proliferation of websites has created entirely new industries within the internet/web industry, none of which being bigger or more important than SEARCH.
Companies like Yahoo, Bing, Ask, and the big daddy of search engines–Google--are the gate keepers of the highly congested, multi-faceted web super-highway, making it critical that your website be designed and managed in such a way that allows it to be found easily and quickly, amongst today’s profusion of website white noise.
Today, with the proliferation of “easy to build” website template companies, you or your company may have a “nice” website that was easy to build. Now the question is: Can anyone find it?
Having an attractive website is important, but only after it has been found.
Making your website “searchable” or more accurately “findable,” is what Search Engine Optimization (SEO) is all about. It is a, if not the most critical attribute your website must include if you have any expectation of making it function as a productive, success-building component of your business or professional practice.
So, in a nutshell: A website must be easy to find, it needs to be easy to navigate and responsive, and it needs to be attractive (“easy on the eyes”).
This is where expertise is required today, and that is what we provide. With an track record of experience and a philosophy of ongoing technical education, we are experts at the three required components of integrated website design: 1) Search Engine optimization, 2) Navigational functionality, and 3) Responsive, attractive design.
And, the best thing about all of this is, we won’t need to “sell you” on how important this is; we’ll evaluate your current site for free, show you how it can improved, and then you’ll prove it to yourself!
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