So what are some of the things that make well established brands so valuable? Generally speaking, aren’t brand named products more expensive than generic products? If that’s true, why do typical well-recognized brands dominate market share–some by very wide margins of 4x to 5x greater than their next closest competitors in some cases? It might […]

Just what is it that makes one brand better than another? And for that matter, what exactly is a brand in the first place? The easiest way to think about a brand is to think of it as the “image” that a company creates about its products, services, or itself, in the minds of consumers. […]

In the game of chess, beginners and casual, non-professional players typically utilize game tactics in their quest to win against an opponent–while strategic play is the primary foundation of play for experts and masters. Certainly, the experts still use tactical play too, but only in concert with a planned strategy. So, what is the difference, […]

If you had to choose one platform for marketing, what would you choose? If you had to select only one media channel for advertising, which one would you go with? As you likely expected, there is no simple answer to either question–other than, “it depends.” The answers depend upon various factors including the type of […]

One of the more popular, ubiquitous terms used by so-called digital marketing experts is “inbound marketing.” Essentially, the term refers to the notion that because of the internet and its plethora of readily-available information on most anything and everything, consumers already know what they need and want, so companies need not participate in “outreach” activity […]