Social media is today’s most ubiquitous communication platform. It can be a powerful and effective marketing tool for business owners and professionals, if one knows who their target audience is, where they are on social media and what they want to see while there. In addition to this information however, you must also have a well planned strategy guided by clear goals for success. Once you have these in place, the more likely you are to be successful in building a strong fan base that you can then use to drive traffic and leads back to your website.

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